University Marketing and Communications

Welcome to University Marketing and Communications

University Marketing and Communications serves as the central communications office for the university. We foster and expand relationships with internal and external audiences and align communications initiatives and messaging with the university's strategic direction and goals.

Provides news service and distribution; manages media relations; maintains the university experts list; creates content across multiple platforms; participates in strategic planning; provides communications support for Pathway to Premier 2030 and other institutional initiatives; measures and evaluates results of communications.

Strategic Communications

Serves as a primary marketing and communications medium for the university; functions as a repository of information for multiple audiences, internal and external; fosters best practices and consistency across multiple technologies; presents content in effective, innovative and dynamic ways to enhance the university's web presence.

Web Services

Development, planning and production of marketing, promotional, news and online video projects that describe and promote SDState. UMC serves as the gatekeeper of the university’s social media policies and guides, providing assistance and training to colleges, departments and units seeking a social media platform and presence.

Digital and Social Media

Serves as the university's brand ambassadors and guardians of SDSU's marks, graphic identity and brand standards; collaborates and consults with various colleges, departments and units to meet design, photography and related needs.

Creative Services and Branding

Manages trademarks; supports vendor relations with the Department of Finance and Business; provides apparel and merchandise evaluations and approvals; and supports increased product placement and innovation.

Trademarks and Licensing

An aerial photo of the South Dakota campus featuring the Coughlin Campanile.

toolbox

University Brand Toolbox

��«Ӱҵ communicates with many different audiences. Every university communication, regardless of the audience, needs to identify consistently and positively with the university.

University Marketing and Communications has created a University Brand Toolbox to make it easy to create effective, great-looking communications that meet these expectations.

Access Toolbox