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Consumer Affairs (B.S.) - Consumer Services Management Specialization

Understanding consumer behavior in marketing and management.

Students majoring in consumer affairs who pursue the consumer services management specialization are usually interested in marketing, communication, human development, planning principles and working with individuals to develop personal management skills. The consumer services management specialization focuses on the application of resource management concepts for families of various structures, consumer rights and responsibilities, consumer behavior in decision-making, the impact of the marketplace on problem-solving, and implementation strategies for working with a wide range of audiences. Graduates are prepared to engage in a variety of careers such as: management of non-profit organizations, management of retail businesses, Extension, human resources, marketing and sales.

Is it for you?
This program will be a good fit if you:
  • Want to help people improve their well-being.
  • Read product reviews and/or like making buying decisions.
  • Realize that what you buy can have an effect on others, the economy or the environment.
  • Would enjoy solving real-life problems that affect families and individuals.
  • Enjoy communicating with a broad range of people.
Career Opportunities
Explore possible career opportunities with this degree:
  • Retail, sales or marketing manager
  • Consumer Information Specialist
  • Consumer insights researcher or analyst
  • Chamber of commerce director
  • Consumer educator
Recent Employers
Graduates have gone on to work at employers such as:
  • Better Business Bureau
  • South Dakota Attorney General鈥檚 Office
  • Chamber of commerce or economic development in numerous cities
  • Sioux Falls Convention and Visitor鈥檚 Bureau
  • South Dakota Department of Tourism
  • Sanford Hospital
  • Event centers across the region (Xcel Energy Center, Dacotah Bank Center, Watertown Event Center, etc.)
  • Numerous non-profits such as March of Dimes, Humane Society, Salvation Army, Washington Pavilion
Internship Opportunities
We have provided the following internship opportunities:
  • Better Business Bureau
  • South Dakota Attorney General鈥檚 Office
  • Chamber of commerce or economic development in numerous cities
  • Sioux Falls Convention and Visitor鈥檚 Bureau
  • South Dakota Department of Tourism
  • Sanford Hospital
  • Event centers across the region (Xcel Energy Center, Dacotah Bank Center, Watertown Event Center, etc.)
  • Numerous non-profits such as March of Dimes, Humane Society, Salvation Army, Washington Pavilion
Clubs & Organizations
We offer the following extracurricular clubs to participate in:
  • Consumer Affairs Student Organization
  • Nonprofit Leadership Alliance
Ready to take the next step?
Contact Our Department