Leadership and Management of Nonprofit Organizations Program
The leadership and management of non-profit organizations (LMNO) program at SDSU will help you convert your passion into action. As a student in LMNO, you’ll develop a comprehensive understanding of the nonprofit sector. You’ll also learn fundraising practices, examine volunteer management techniques and apply leadership and team development strategies.
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What do LMNO majors do in class?
- Study business basics in accounting, financial management and fundraising courses.
- Assess societal needs with courses such as consumer needs and program funding; program design; implementation and evaluation; and principles and practices of social entrepreneurship.
- Learn to effectively gain support for social causes through courses in promotion, marketing, advertising and public relations.
- Practice the principles of managing people via human resources, volunteer management and organizational leadership.
- Apply leadership strategies to nonprofit work in the real world through the senior seminar and leadership-in-action field experience and internship.
Opportunities
To further your personal and professional skills necessary for success in the nonprofit environment, you’ll complete a three-credit internship experience at a nonprofit organization related to your specific career interest.
Potential Internship Sites and Employers
- American Red Cross
- Make-A-Wish Foundation
- United Way
- Boys and Girls Club
- Chambers of Commerce
- Hospital Foundations
- Country Clubs
Executive directors oversee all aspects of a nonprofit organization, including marketing and promotion, fundraising, program development, human resources and finances.
Marketing managers are tasked with the three-fold purpose of understanding the key stakeholders of an organization; crafting relevant and compelling messages to develop and maintain support for the cause; and, using appropriate communication channels to effectively deliver those messages.
Public relations managers often serve as the public face of an organization and are responsible for maintaining its public image. They are experts at articulating the mission, values and facts of the organization and manage media relations by writing press releases, staying current on relevant policies and interacting with media at events.
Fundraising managers are responsible for all things financial within a nonprofit organization. In addition to creating budgets and tracking expenses, fundraising managers oversee donor development, prepare grant proposals and coordinate events.
Volunteer coordinators assess staffing needs for nonprofit events and programs, then subsequently recruit, train and place volunteers based on interests, skills and knowledge.
Program directors coordinate all event and other programmatic efforts of the organization from the development of new initiatives, budgeting and staffing to logistics, execution and program evaluation.
